Journal of the Marine Biological Association of India

Marketing channels in trawler bycatch utilisation at Veraval fishing harbour, northwestern coast of India

Volume 67 Issue 1

Rushikeshkumar J. Valmik, D. T. Vaghela and S. Ragul

doi:10.6024/jmbai.2025.67.1.2544-12

Abstract

Marketing is essential for distributing goods from producers to consumers. Despite steady growth in fish production, India’s fish marketing infrastructure remains underdeveloped and inefficient. This study examines the marketing channels for by-catch utilisation in Veraval, Gujarat, involving 169 stakeholders (fishermen, auctioneers, suppliers, processors and exporters). Primary data were collected through structured interviews, revealing nine distinct marketing channels. The most preferred channel involved direct sales to purchasers, offering higher profitability for fishermen. Key constraints included poor handling, inadequate storage, and insufficient drainage facilities. The study recommends establishing modern auction halls with cold storage facilities to optimise supply chain efficiency, minimise post-harvest losses, and enhance fisher incomes.

Keywords

Intermediaries, stakeholders, supply chain, post-harvest losses, Veraval fisheries

Date : 12-06-2025